Chairman of Brand Identity Consultancy, Elmwood

Jonathan Sands is the Chairman of brand identity consultancy Elmwood, based in Leeds, London, Edinburgh and Melbourne. Jonathan’s work takes him all around the world. In the last two years he has been around the world more than 10 times advising clients and speaking at conferences in France, Holland, Belgium, Japan, Singapore, New Zealand, Mexico, Canada, America, China, Australia and of course back home in the UK. Elmwood’s clients include ASDA (Elmwood have been their lead brand consultancy for over fifteen years), BBC, Durex, The Football Association, McCain, Royal Mail, Nestle and HBOS, to name just a few. In the last five years the consultancy has been the recipient of over 100 national and international design awards including The New York Festival, D&AD and the International Design Effectiveness Awards where Elmwood has won more of these than any other consultancy in the whole history of the awards. In identity, literature and packaging design Elmwood is in the top five for all UK awards. And finally Elmwood is recognised in the UK as one of the best companies to work for in the Sunday Times sponsored best companies scheme.

Jonathan is a former Chairman of the Design Business Association (1995 – 97) a non-executive director of Networking for Industry and a past member of the RSA Council. He is also a current council member of the Design Council where he chairs the skills panel. Jonathan was awarded an Honorary Doctor of Science by Huddersfield University in 2002 for his contribution to the Design Industry.

Outside work, Jonathan is a lover of fast cars, a moderate golfer, a long-suffering Derby County supporter and a proud father of three.

More Information

• www.elmwood.co.uk