Director and Founder of Debbie and Andrew’s

Having left school at 15 to work in the USA, I have always been on a mission to “make a million” and have tried pretty much most things from, selling life insurance to fire extinguishers, farming and eventually to my real love of making the “tastiest loveliest most perfect of sausages”.

Debbie and Andrew’s was set up 6 years ago as a farm diversification enterprise and has grown from a small cottage industry to the fastest growing brand in fresh chilled sausages, from our first major customer (TESCO), we now supply the Debbie and Andrew’s brand to ASDA, JS and MORRISONS.

I have always been a believer of being a quick and dynamic company and, indeed, punching above my weight; and to that end I introduced dual branding into the sausage category by forging a link with HEINZ(Heinz Baked Beans), UNILEVER BEST FOODS (Colman’s) and most recently SCOTTISH and NEWCASTLE (Newcastle Brown Ale).

In 2001 Debbie and Andrew’s were awarded the DESIGN COUNCILS AWARD FOR DESIGN EFFECTIVNESS and have ensured that we keep ahead of the pack by continually investing in design; 2007 will see a rebranding for the entire range.

Understanding food and the food chain is vital to success and getting the message across to the “shopper”. We still run the family farm in Yorkshire, with 1000 acres producing cereals and potatoes as well as a small herd of pedigree Limousin cattle.

Debbie and Andrew’s was acquired 12 months ago by J and J Tranfield and as a result of this highly successful merger I am now tasked with increasing our business to achieve a turnover of £10 m by 2010.

I am married with four children (yes that’s four children) and, as a result of all the above, look a deal more mature than my 41 years.

More Information

• www.debbieandandrews.co.uk